Crisis Communication Management for Education Leaders
March 5, 2021
Since it takes a lifetime to build a reputation and only a few seconds to destroy one, “managing the message” is a necessary skill set for board members, school superintendents – and your attorneys - especially when a crisis occurs and the district’s PR people either do not have the necessary skill set or they are precluded from participation for reasons of confidentiality. Join the Ohio School Boards Association, Hennes Communications, and NSBA for a complimentary webinar.
This seminar focuses first on a highly strategic approach to communicating during a wide variety of crisis situations, then discusses how school boards, attorneys, and other outside professionals can best work together, especially when confronted with issues that simultaneously impact student safety, student education, and legal imperatives, along with short and long-term reputational considerations.
Learning objectives include:
- Learn and understand the use of the “Damage Control Playbook,” which include practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations.
- Know how to establish and maintain control of the message.
- Better understand how to balance legal, educational and reputational considerations – and why “no comment” should never be used